AI-guided care for arthritis and MSK conditions that adapts to you
Daily check-ins, adaptive movement guidance, activity tracking, and clinician summaries — guided by Glow, your AI companion that remembers your story.
The Problem
Arthritis and MSK conditions are common, costly, and under-supported between visits
Guidelines emphasise exercise, education and weight management as first-line care, yet delivery is inconsistent and adherence is hard — especially with long gaps between appointments.
Millions live with arthritis in the UK; MSK conditions are a leading cause of disability.
Exercise and supported self-management can improve pain and function in many cohorts.
Clinicians need simple ways to keep patients engaged between visits.
The Solution
Know you. Guide you. Grow with you.
Glow — Your AI Companion
Glow remembers your conversations, your pain history, and what works for you. A companion that knows you and learns with every interaction.
Your Wearables, Connected
Oura Ring integrated. Apple Health, Whoop, Garmin, and Fitbit in development. Sleep, heart rate, HRV, and recovery data giving Glow the full picture.
Sleep Shapes Your Pain
FitPath correlates your sleep stages and recovery data against your pain scores. See how last night shapes today.
Movement That Adapts to You
Glow recommends one exercise at a time based on how you feel today, informed by guidance from NICE, the NHS, Arthritis UK, and Cochrane.
Every Step Counts
Steps, workouts, active minutes, heart rate zones. Glow uses your real activity data to adapt your recommendations.
Breathe Through It
Guided breathwork and mindfulness sessions to help manage stress and support pain management. Glow checks in afterwards to understand what helped.
Voice-First, One-Tap Design
Voice-to-text pain logging and one-tap quick replies. No typing required. Built for people who know what it feels like when every movement counts.
FitPath doesn't replace your physiotherapist, your consultant, or your GP. It's there for the moments they never see.
Waking up at 3am, carefully repositioning your shoulder. Easing out of bed, wondering how today's going to go. Standing in the kitchen, deciding whether to push through or take it slow.
Glow is there for those moments. And because Glow remembers, it might say: 'Last Wednesday was a morning like this. We did cat-cows and a short walk, and you said the afternoon was one of your better ones. Want to try that again?'
A companion that knows your story.
The first AI companion for arthritis and MSK conditions with persistent memory.
Built in the UK. Informed by NICE, the NHS, Arthritis UK, the WHO, and Cochrane.
Built from Lived Experience
This morning wasn't a flare-up. It was the familiar kind of pain. Lower back. Shoulder. Knee. Wrist that never quite settles overnight. Nothing dramatic. Just enough to shape how the day starts.
Getting to the edge of your bed takes planning. Standing up takes a few moments. Small movements are deliberate, nothing's automatic any more. Appointments are spaced out. The body you're dealing with today isn't the one you discussed weeks ago. So you decide as you go. How much to move. When to pause. Whether to stretch.
Over time, that constant self-assessment takes energy. I've spent fifteen years in those ordinary moments, the ones at home, between everything else, where a bit of guidance or reassurance would make a real difference. That's the space I built FitPath™ to fill.
Evidence Base
Grounded in guidance and emerging digital health evidence
Exercise and education are core for osteoarthritis management (NICE NG226).
Digital self-management can support pain, function and self-efficacy in some groups.
Real-world adherence is the hard part — FitPath™ is designed for small, sustainable wins.
Partners & Backing
Local ecosystem support and discussions
Teesside University
Research collaboration · FUEL programme
Platvix Build Studio
Accelerator programme · 2026 cohort
Microsoft for Startups
$100K Azure credits
Arthritis UK
In discussion
Tees Valley Partners
Regional ecosystem
Teesside University
Research collaboration · FUEL programme
Platvix Build Studio
Accelerator programme · 2026 cohort
Microsoft for Startups
$100K Azure credits
Arthritis UK
In discussion
Tees Valley Partners
Regional ecosystem
Names shown for context only; not endorsements.
Roadmap
Next 6–12 months
Q1 2026
CompleteMVP live, AI companion Glow with persistent memory, Oura Ring integrated, activity tracking, conversation history, voice input, exercise video library, breathwork and mindfulness, sleep-pain correlation dashboard.
Q2 2026
In ProgressExpanded beta, broader wearable support, clinical knowledge framework in development, clinician summary exports.
Q3 2026
PlannedCommunity launch via Arthritis UK, Facebook groups, NHS pilot discussions.
Q4 2026
PlannedScale to 5,000 users, NHS contracts, journal publication.
Clinician portal (read-only summaries, export)
Outcomes instrumentation (minutes moved, flare frequency, adherence)
Pilot evaluations and commissioning conversations
Occupational health / insurer pilots
Be an Early Partner
Join the first 50 beta testers
Join pilots, evaluate outcomes, and help shape what people use every day.
We'll only email about FitPath™ pilots, releases, and research updates.